As an online course creator, it’s important to promote your course on social media to reach your target audience. And what better platform to do that than Instagram? With over 1 billion active users per month, Instagram is a powerful marketing tool. It can help you reach more people and promote your online course. 

But what should you post on Instagram to promote your online course? 

In this blog post, we’ll share 20 things to post on Instagram to promote your online course.

Top Things To Post On Instagram

​​1. Motivational Quotes

Quotes can be a great way to motivate and inspire your followers. Sharing quotes can help to build your brand and make you seem more professional.

2. User-generated Content from Followers

User-generated Content is great to show your followers that you care about their opinion and that you value their content. It also helps to build a sense of community around your brand.

3. Behind-the-scenes Shots of Your Recording

If you have a recording studio, you can show your recording process to create bonding with your audiences. It can also create interesting discussions with your followers.

4. Relevant Statistics

Sharing relevant statistics with your followers can help you show your expertise. You can also let your prospects know about the demand for the skill you are teaching.

5. Newsjacking

Newsjacking is the practice of utilizing current events or trendy news stories to promote or advertise your own brand. Newsjacking is a great way to share timely and relevant content with your followers. 

6. Giveaways and Contests

Giveaways and contests are a great way to engage your followers and give them something to look forward to. You can run such reward programs on special occasions or holidays.

7. Illustrations 

Illustrations can help to make your posts more appealing and help you stand out from other brands. You can choose interesting tips, ideas, or anything else that attracts your followers and present them through an illustration. Online tools like Canva will help you design such illustrations for free.

8. FOMO Posts

FOMO posts can help to increase engagement. They help to create a sense of urgency and excitement around your course.

9. Reels

Short videos are a great way to engage your followers and give them a break from longer-form content. Short videos are called reels on Instagram and they are one of the most popular forms of content on the platform.

10. Funny Posts

Want to engage your customers a bit more in the comment sections? Funny posts for Instagram are a great way to do that.

11. Share a Pro Tip

By sharing a pro tip with your followers, you can educate them. It can help establish you as an expert in your field. So, this can also make them want to buy your courses.

12. Share a Multi-photo Post

Instagram lets you add multiple images to one post. Sharing multiple image-based posts with your followers is an easy way to educate them on a topic. 

13. Mention Your Favorite Apps

Mentioning your favorite apps can help your students to choose a convenient option and establish you as a helpful educator. Building a helpful brand image can be invaluable in increasing your course sales.

14. Stories of Industry Experts

Sharing stories of industry experts is great for motivating your prospective students. It often drives them to pursue the skills you teach.

15. Success Stories of Your Students

You can also share the success stories of your students. They are like a live testimonial of your course.

16. Promote Your Other Social Channels

Promoting your other social channels on Instagram is an excellent way of internal cross-promotion. This will help grow other social channels that you own.

17. Questions for Followers to Answer

Asking questions for followers to answer can help to engage them and make them feel more involved in your content.

18. Q&A Posts for Audiences to Ask Questions

Creating Q&A posts for your audience to ask questions can help clear their confusion about simple topics related to the skillset you teach.

19. Throwback Thursdays #TBT

Sharing throwback photos on Thursdays is an online trend that is popular on Instagram. It can help to engage your followers. They can also help make your brand more relatable.

20. And certainly, Course Promotion

Last but not the least, you can always do direct promotion of your courses.

Start Promoting Your Course on Instagram from Today!

There are plenty of engaging things to post on Instagram to promote your online course. From sharing behind-the-scenes images and videos to promoting special discounts and giveaways.

So what are you waiting for? Start posting great content on Instagram and increase your course sales.

Author Faisal Sarker Faisal is a tech writer and marketer. Apart from writing useful content that help people around the world, he also likes to travel and read books of all genres in his leisure time.
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