Toyin Ajayi from Outdoorsy Black Women

How Outdoorsy Black Women is creating safe sisterhood outdoors and online. | Customer Stories

In today's episode I'm joined by Toyin Ajayi from Outdoorsy Black Women; the social network for all Black Women to connect, celebrate, build community and open their minds to an outdoorsy lifestyle.

Toyin tells us about

  • How the limitations of Facebook groups led her to launch her own community platform to featured black owned businesses serving her community.
  • How the elections in the US and the increased racial tensions amplified the need for her community to know where they could go and be safe.
  • How in less than a year she was able to secure a major national brand sponsor and sell out her first major event with no advertising or press coverage.

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