Michael Fatica from Back In Shape

How a pivot in the pandemic has helped open up a world of possibilities for Back In Shape | Customer Stories

In today's episode I'm joined by Michael Fatica from Back In Shape; The Back In Shape Program helps people around the world, fix their back pain from home. Through rehabilitation exercise routines, live video support and a supplementary video library they are helping people get their back, and their body, Back In Shape – and keep it that way!

Michael tells us about

  • How one of their own clients that is a GP discovered exercises they were prescribing to help their own patients didn't work for their own pain and how Back In Shape helped them overcome their own Sciatica
  • How they are using a PR agency to help get national coverage for their members and their results to bolster their customer acquisition strategy through YouTube video ads.
  • How they are able to achieve results with patients online that they never would have thought possible compared to seeing them in a clinic.



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