Are you an online course creator looking to increase awareness of your brand? If so, you're in the right place. 

In this blog post, we'll share 36 effective strategies to help you grow your brand and increase awareness of your online course. By implementing all of these strategies, you'll be well on your way to growing your brand and attracting more students to your course. 

So, let's get started!

Brand Recognition vs Brand Awareness

Brand recognition is when customers are able to identify a brand by its logo, name, or other visual markers.

Brand awareness, on the other hand, is when customers are able to recall a brand without any prompt. Brand recognition is the first step in the journey to brand awareness.

If a brand consistently provides a positive experience, that customer will start to become aware of the brand on a deeper level. So much so that people also will also remember the general feeling of the business, details about its products, and other information. A business with a great level of brand awareness makes marketing and advertising so much easier. 

The Importance of Brand Awareness

In order for a company to be successful, it is important for consumers to be aware of the company’s brand. If consumers are unaware of a brand and its products, they are unlikely to purchase its products or services. Therefore, companies must invest in marketing and advertising initiatives to increase brand awareness.

There are several benefits of increased brand awareness. First, it can lead to increased sales. Second, it can help to grow the value of a brand. Finally, brand awareness can help to build customer loyalty, which can lead to repeat business and referrals.

As an online educator, you must continually work to increase brand awareness through marketing and advertising. Below we will share the strategies to grow your brand and increase awareness for your online course.

How to Grow Your Brand

Before you can increase awareness, you need to build your brand. Here are some key ways to build and grow your brand.

1. Identify your target audience: It is important to identify your target audience when you are trying to grow your brand. You need to know who you are trying to reach with your marketing efforts.

2. Create your unique brand voice: Once you know who your target audience is, you need to create a unique brand voice. This will help you stand out from your competition.

3. Adopt content marketing strategies: You should adopt content marketing strategies in order to grow your brand. This means creating high-quality content that your target audience will find valuable.

4. Be serious about customer service: Customer service is very important when you are trying to grow your brand. You need to make sure that you are providing a good experience for your customers.

5. Form partnerships with related businesses: Forming partnerships with related businesses can help you grow your brand. You can collaborate on marketing efforts and cross-promote each other's products or services.

Strategies To Increase Awareness For Your Online Course

Now that you know how to grow the branding of your business, we’ll share the strategies that can help to increase awareness for your brand.

1. Build a social media presence: Creating social media accounts and pages on various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) can help you increase awareness for your online course. Be sure to populate your profiles with relevant information about your course, and post engaging and shareable content regularly.

2. Invest in paid advertising: Putting money behind your marketing efforts can help you reach a wider audience and generate more interest in your online course. Invest in paid advertising on search engines, and make sure your ads are targeting the right people.

3. Create authoritative content: If you want people to take your online course seriously, you need to produce high-quality, authoritative content. Write blog posts, create infographics, and make videos that show your expertise and offer value to potential students.

4. Focus on organic traffic using SEO: Organic traffic – traffic that comes to your site without you having to pay for it – is the lifeblood of many online businesses. And it can be yours, too, if you focus on SEO (search engine optimization). By optimizing your site for search engines, you can attract more visitors who are looking for what you have to offer.

5. Attend industry-related events and conferences: Getting involved in the events and conferences related to your industry is a great way to network with potential students and customers, and to get your course noticed. Attend events and conferences, and make sure you have information about your course available to hand out.

6. Sponsor industry-related events and conferences: If you want to get even more exposure for your online course, consider sponsoring an industry-related event or conference. This will get your brand and your course in front of even more people who might be interested in taking it.

7. Launch an affiliate/referral program: An affiliate or referral program can be a great way to get more people interested in your online course. Offer commissions or discounts to people who refer others to your course, and make sure your affiliates have the tools they need to promote your course effectively.

8. Host regular webinar: A webinar is a great way to show off your expertise and get people interested in your online course. Host a webinar on a topic related to your course, and make sure to promote it heavily beforehand.

9. Build a guest blogging strategy: Guest blogging is the art of writing blog posts for other people’s sites. It is a great way to get your name and your course in front of a new audience. Find sites that accept guest posts and pitch them ideas for posts that would be relevant to their readership.

10. Create informative infographics: Infographics are a great way to communicate complex information in a visually appealing way. If you have data or statistics related to your online course, consider turning them into an infographic.

11. Build connections with influential people in your industry: Connecting with influential people in your industry is a great way to get your online course noticed. Attend industry events, follow influencers on social media, and engage with them online to get on their radar.

12. Leverage LinkedIn publishing: LinkedIn can be a great platform for promoting your online course, thanks to its built-in publishing feature. Write articles on LinkedIn related to your course and make sure to include a link to your course in the article.

13. Publish on Medium: Medium is a popular blogging platform that can be a great way to reach a new audience. Write articles on Medium related to your course, and include a link to your course in your author bio.

14. Start a podcast: Podcasting is a popular way to consume content, and it can be a great way to promote your online course.

15. Get interviewed on popular shows: Being interviewed on popular podcasts or other shows is a great way to get your online course in front of a new audience. Seek out opportunities to be interviewed on popular shows, and make sure you promote the interview once it’s live.

16. Try retargeting ad campaigns: Retargeting – showing ads to people who have already visited your site – can be a great way to increase awareness of your online course. Invest in a retargeting ad campaign, and make sure your ads are targeted to people who are likely to be interested in your course.

17. Leverage paid social advertising strategies: Paid social advertising can be a great way to reach a new audience and generate interest in your online course. Invest in paid social ads on platforms like Facebook, Twitter, and LinkedIn, and make sure your ads are targeted to the right people.

18. Run a contest or giveaway campaign: A contest or giveaway is a great way to generate interest in your online course. Offer a prize related to your course, and promote the contest or giveaway through your social media channels and email list.

19. Create cross-channel interactive content: Creating content that people can interact with – like quizzes, polls, and games – is a great way to increase awareness for your online course. Share your interactive content on your social media channels and email list, and make sure to promote it.

20. Optimize email signature: Include a link to your online course in your email signature, and make sure it’s optimized for click-throughs. Use a tool like Wisestamp to create an eye-catching email signature that includes a link to your course.

21. Offer early bird campaign: Offering a discount for people who sign up for your course early is a great way to increase awareness and generate interest. Promote your early bird campaign through your social media channels and email list.

22. Create a loyalty program: A loyalty program can be a great way to increase awareness for your online course. Offer discounts or other perks to people who take your course multiple times, or who refer others to your course.

23. Build a member-only section on your website: Making a section of your website exclusive to members can help increase awareness of your online course. Add content to your member-only section that would be valuable to potential students and make sure to promote it.

24. Start a YouTube channel: YouTube can be a great platform for promoting your online course. Create videos related to your course and make sure to include a link to your course in the description.

25. Publish eBook on Amazon: Publishing an eBook on Amazon can help you reach a new audience and generate interest in your online course. Write an eBook on a topic related to your course, and include a link to your course in the book’s description.

26. Answer questions on Quora and other Q&A platforms: Quora and other Q&A platforms can be a great way to reach potential students. Answer questions related to your course, and make sure to include a link to your course in your answer.

27. Build a Facebook or LinkedIn Community: Creating a Facebook or LinkedIn group related to your course can help increase awareness and generate interest. Share information about your course in the group, and make sure to promote it to your networks.

28. Offer freemiums: Offering free samples of your online course can help increase awareness and generate interest. Make sure your freemiums are high-quality and give potential students a taste of what your course has to offer.

29. Create fun content on social media: Creating content that is fun and engaging – like quizzes, polls, and games – is a great way to increase awareness for your online course on social media. Share your content on your social media channels, and make sure to promote it.

30. Livestream on social media: Livestreaming on social media platforms like Facebook, Instagram, and Twitter can help you reach a wider audience and generate interest in your online course. Make sure to promote your live streams in advance, and include a link to your course in the description.

31. Post slides on Slideshare and other similar sites: Posting your course slides on Slideshare and other similar sites can help you reach a new audience and generate interest in your online course. Make sure to include a link to your course in the description of your slides.

32. Use hashtags: Using hashtags on social media can help you reach a wider audience and generate interest in your online course. Use relevant hashtags when promoting your course on social media, and make sure to use a mix of popular and niche hashtags.

33. Create a sales funnel: A sales funnel – a series of steps that leads people from awareness to purchase – can help increase conversions for your online course. Make sure each step in your sales funnel is optimized for conversion, and that you’re promoting your course at each step.

34. Use an email marketing campaign: An email marketing campaign can be a great way to reach potential students and get them interested in your online course. Make sure your email campaign is targeted to the right people, and that your emails are eye-catching and include a call-to-action.

35. Try a pay-per-click campaign: A pay-per-click (PPC) campaign can be a great way to generate interest in your online course. Invest in a PPC campaign, and make sure your ads are targeted to the right people.

36. Use a tool like Google AdWords: Google AdWords is a tool that can help you create and manage a PPC campaign. Invest in a Google AdWords campaign, and make sure your ads are targeted to the right people.

Time to Increase Awareness for Your Online Course

In this blog, we shared ideas on how you can increase the brand awareness of your online course. 

By following the tips and strategies outlined in the blog, you can increase the visibility and reach of your online course. If utilized correctly, the strategies can help to make your target customers aware of your brand and what your course has to offer.

Author Faisal Sarker Faisal is a tech writer and marketer. Apart from writing useful content that help people around the world, he also likes to travel and read books of all genres in his leisure time.
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