Online courses have revolutionised the way people learn new skills and gain knowledge from the comfort of their homes. As a result, the e-learning industry has boomed. However, this growth has also made it more challenging to start a new course and stand out in this crowded market. 

One crucial aspect that can help your course stand out is choosing the right online course topics.

In this article, we will discuss why and how to narrow down online course topics, providing tips and examples to help you make the most of your online course.

Why Should You Spend Time Choosing the Right Course Topic

Choosing the perfect online course topic is essential for the success of an online course for a number of reasons. Here are some reasons why you should choose the right online course topic.

To Attract the Right Students

When you choose a topic for your course, you attract the students who are interested in that subject. Selecting the right topic that you are expert in will increase your course’s relevance and value to those students. You can expect better engagement and higher completion rates by focusing on a specifically targeted audience, and designing a course that is customized to their needs. 

To Create a Good Learning Experience for the Students

The right topic for your course can create the ideal environment for effective learning. When you are able to choose the right subject, you can design your entire course around that specific topic, giving your students a more cohesive educational experience. By doing so, students may retain more information and find it simpler to put what they’ve learned to use in practical settings.

To Stamp Your Authority as an Expert

Choosing online course topics that aligns with your area of expertise enables you to showcase your knowledge and abilities to your students . This can establish your position as an expert in your field. Which in turn, will boost your credibility, and make it easier for you to sell your course.

To Improve the Discoverability of Your Course

The right course topic can increase the discoverability.  It is more likely that people will search for and find your course online if you select a topic that is in high demand. This can help to increase the visibility of your course and the number of students who sign up for it.

To Increase Your Revenue

You can boost sales by selecting a topic for your course that is in good demand. You can charge a higher price for your course and increase your revenue per student when you choose a subject that people will pay for. 

How to Generate Ideas for Profitable Online Course Topics

Generating Ideas for Online Course Topics

There are several things you can do to come up with profitable online course ideas. Here are a couple of tips to get you going:

List Down Things You Love Doing

Making a list of your marketable skills is the first step in coming up with ideas for online courses. Think about what you are skilled at, the things you would enjoy teaching, and the things you are passionate about. This will help you in identifying possible course topics that fit your interests and skill set.

For instance, if you like to cook, list down baking or meal planning as one of the potential course topics. You also like taking pictures, and have published a couple of photos at exhibitions? Great! Add that to your list of course topics too.

Research What’s Popular on Online Course Marketplaces

Another way to generate ideas for profitable course topics is by analyzing the popular online course marketplaces like Udemy, Coursera, and EdX. Take a look at the courses available in your area of interest and note the subjects that are in high demand. Pay close attention to the courses that have the most reviews and the most students enrolled. This can help you get a sense of the profitable subjects and requirements for online courses.

For instance, if you’re thinking about teaching digital marketing, you might look up popular courses on platforms to see what subjects are in demand, like SEO or social media marketing, and if there are enough courses on those topics.

Narrow Down the Online Course Topics from Broad Ideas

Narrow Down Online Course Topics

The next step is to choose a specific topic for your course from the list of your potential course topics. Here are some tips to do that:

Analyze Your Audience

The key to picking the perfect online course topic is to analyze your audience. Think about your target audience, their needs, interests, and any issues that need to be resolved. They are more likely to enroll in your course if you design it to meet their unique needs. Analyzing your prospective audience should be the first step to narrowing your topic.

For example, if your target audience is entrepreneurs, it would not be right to create a course on “start a business”, as they already have a business. Instead, you can start a course on marketing strategies that will help them grow their business.

Understand the Pain vs Pleasure Principle

The Pain vs Pleasure principle is a concept that suggests that people are more likely to take immediate action when they have to solve an obvious problem or pain. Same can not be said about people who are looking for pleasure.

Let me give you an example, if you were a fitness coach, instead of creating a course on “how to build the perfect beach body” which leads to pleasure, you could focus on a topic like “eliminate that stubborn body fat”, which is a real problem that exists.

So, once you have analyzed your audience, the next step is to find out what their pain point is. If you want to sell, it’s important to focus on solving a problem for your students. Now check your topic list again, see which topics are solving a real problem, and only keep those topics on your list.

Research Your Competitors

The next step to narrow down the online course topics is to research your competitors again. From the courses that are already available in your niche and identify gaps or areas. Now take a look at the topic you want to offer. What do you think? Are you offering something unique or better? If yes, then keep the course topic. If not, you can omit from the list. At this point, remember to only have course topics that stand out from the competition.

Calculate the Profit Potential

Finally, take the revenue potential into account when selecting a topic for your course. Consider the price that students would be willing to pay for a course on that subject, the number of potential students, and your potential revenue.  This can help you select a topic that complements your interests and skills while also being financially successful.

Decide Based on All the Criteria Above

You should have a better idea of what topic you should choose for your online course, after taking into account all the above criteria. So at this point, it should be a clear equation for you to choose the perfect online course topic that you can start and draw the right students.


The success of your online course depends a lot on the topics you choose. It helps in increasing enrolment, creating a positive learning environment, showcasing your knowledge, affecting your course’s discoverability, and bringing in more money. Make a list of your best skills and browse websites offering online courses to come up with profitable course ideas.

When choosing a topic for your course, think about how you can help your students, assess your audience, look into your competitors, determine the potential for profit, and make your choice based on all of these factors.

Once you have chosen the course topic that you’re excited about, it’s time to use BuddyBoss to create an online course website and launch your course. So when are you going to launch your dream online course to start your passive income journey?

Author Faisal Sarker Faisal is a tech writer and marketer. Apart from writing useful content that help people around the world, he also likes to travel and read books of all genres in his leisure time.
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