Apple’s App Store Guideline 2.3.3 – Performance > Accurate Metadata requires your App Store screenshots to accurately depict your app in use. If your 6.5-inch and 5.5-inch iPhone screenshots only show a splash screen, you’ll receive a rejection stating your screenshots “do not sufficiently show your app in use.” This means users can’t see your app’s core features or value from the listing.
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How to Resolve It
To address this issue, update your App Store listing to include the following:
- Show core functionality in action: Replace splash-only images with screenshots that capture key workflows (e.g., navigating menus, completing tasks).
- Highlight main features: Ensure most images demonstrate your app’s primary functions rather than static or promotional graphics.
- Use correct device contexts: Take screenshots on the actual devices (6.5″ iPhone for the 6.5″ slot, 5.5″ iPhone for the 5.5″ slot) at the required resolution.
- Localize screenshots if needed: Provide localized versions for each supported language to reflect your app’s UI in every market.
Respond in App Store Connect
In the Resolution Center, reply with a note such as:
“We’ve updated our 6.5″ and 5.5″ screenshots to showcase key in-app functionality on those device sizes.”
Do I Need to Generate a New Build?
No. Updating screenshots is a metadata change only—no new binary upload is required.
Troubleshooting and FAQs
Q: How do I verify I’m using the correct device resolutions?
A: Capture screenshots directly on a physical device or via Xcode’s simulator configured for the required resolution (e.g., 1242×2688 for 6.5″).
Q: My localized screenshot still doesn’t pass review.
A: Ensure you capture screenshots in each locale on a device or simulator set to that language, then replace all non-localized images accordingly.
Q: Do I need screenshots for every supported device size?
A: You must supply screenshots for each size class you list. If you support additional screen sizes, upload those as well.
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