What are the Guidelines for Apple Apps Store and Google Playstore Screenshots

Introduction

When publishing an app on the Apple App Store and Google Play Store, high-quality screenshots are required to showcase the app’s features, interface, and user experience. Screenshots help potential users understand the app’s functionality and improve app store visibility.

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Screenshot Requirements

Apple App Store Screenshot Guidelines

Apple requires screenshots in multiple resolutions to support different iPhone and iPad models.

Supported Screenshot Sizes

• iPhone 6.5″ (e.g., iPhone 14 Pro Max, 13 Pro Max): 1284 x 2778 px
• iPhone 5.5″ (e.g., iPhone 8 Plus, 7 Plus): 1242 x 2208 px
• iPad Pro 12.9″: 2048 x 2732 px
• iPad 10.2″: 1620 x 2160 px

Apple Store Screenshot Rules

• Minimum 2 screenshots, maximum 10 screenshots
• Must accurately represent the app’s interface
• No excessive marketing text or misleading visuals
• Format: PNG or JPEG

Google Play Store Screenshot Guidelines

Google Play Store screenshots demonstrate the app’s core features and must comply with Google’s content and design policies.

Supported Screenshot Sizes

• Minimum resolution: 1080 x 1920 px
• Allowed aspect ratios: 16:9, 9:16, 4:3, 3:4
• Recommended size: 1440 x 2560 px

Google Play Screenshot Rules

• Minimum 2 screenshots, maximum 8 screenshots
• Format: PNG or JPEG
• Avoid excessive text overlays
• Must represent actual app content (no misleading visuals)

Best Practices for App Store Screenshots

• ✅ Use high-resolution images to ensure clarity
• ✅ Highlight key features and user interface elements
• ✅ Add subtle branding without overpowering the visuals
• ✅ Ensure all screenshots comply with Apple and Google’s policies

Tools for Creating Screenshots

If you need to generate screenshots for the approval process:

• Register for a demo account on BrowserStack to capture screenshots from real devices.
• Use Previewed.app to design mockups in the correct dimensions.

Publishing Assistance

You may also submit a publish request through the BuddyBoss Publishing Service for help with the submission process.

Note: For DFY (Done For You) customers, screenshot creation is included as part of your project deliverables.

Troubleshooting & FAQs

Q: My screenshots were rejected by Apple or Google—what should I check?
A: Ensure your screenshots are high-resolution, represent real in-app content, and do not contain misleading or promotional-only visuals.

Q: Can I reuse the same screenshots for both Apple and Google Play?
A: Not always. Different device sizes and format guidelines mean you’ll likely need to create platform-specific versions.

Q: What tools can I use to simulate real device screenshots?
A: BrowserStack allows screenshot generation using live devices. Previewed.app helps you design professional app store mockups.

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