Website BuddyBoss

This Job is For You If:

  • You enjoy working in a data driven, collaborative, and result orientated environment
  • You have an organic approach to networking, helping people and making connections to drive solutions
  • You have strong analytical, problem-solving and troubleshooting skills
  • You like to think AND do.
  • You have extensive digital and content marketing experience and you LOVE producing results.
  • You are passionate about being part of building a company and performance-driven culture from the ground-up.
  • Love to strategize, evaluate, execute and grow

What You’ll Do:

  • Build campaign plans based on demand generation marketing principles and best practices.
  • Build our digital marketing roadmap
  • Guide the prioritization of Growth Marketing-related initiatives as the initiatives and teams scale.
  • Facilitate effective brainstorming sessions which contribute to the generation of new ideas that push the boundaries of what’s possible within Growth Marketing
  • Validate buyer persona data and engage with internal stakeholders on campaign plans and create the content required to drive campaigns.
  • Develop product positioning and messaging for the various buyer personas that differentiates product offering from that of the competition.
  • Develop content that will engage and educate targeted segments, drive demand, revenue and meet relevant business goals.
  • Build and manage marketing campaign calendar, deliverables and deadlines
  • Accountable for ensuring all campaign leads are tracked, scored and routed appropriately; regularly analyze campaign performance.
  • Continually analyze and measure campaign performance and modify structure to optimize results, maximize engagement and drive revenue generation.
  • Regularly report campaign performance metrics to key stakeholders.
  • Liaise with Delivery, Recruitment, Sales and other internal stakeholders to increase client satisfaction through cohesive strategies
  • Manage and motivate marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments.
  • Develop and manage relationships with external vendors to ensure alignment with an overall strategy.

Here is what you should have to succeed in this role:

  • 8 to 10 years of proven work experience in marketing
  • Bachelor’s degree or relevant field experience
  • Demonstrable experience in designing and implementing successful digital marketing
  • campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • High level of familiarity and prior experience using Digital tools required (marketing
  • automation tool, Google Analytics, Salesforce, Google Tag Manager, Google Ads, etc.)
  • Proven ability to translate target persona information into actionable marketing assets like campaigns, marketing copy, or creative deliverables
  • Excellent people management, project management, and relationship management skills
  • At least 3 years relevant experience in B2B digital marketing (tech, SaaS, or business
  • services)
  • Mastery of digital marketing best practices (organic search, SEO, website UX/UI, etc.)
  • Hands-on experience building and launching campaigns across a variety of channels
  • including paid search, email, and social
  • Strong team management and communication (written and verbal) skills

 


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