What are the Guidelines for Apple Apps Store and Google Playstore Screenshots

Introduction

When publishing an app on the Apple App Store and Google Play Store, high-quality screenshots are required to showcase the app’s features, interface, and user experience. Screenshots help potential users understand the app’s functionality and improve app store visibility.

Screenshot Requirements

Apple App Store Screenshot Guidelines

Apple requires screenshots in multiple resolutions to support different iPhone and iPad models.

Supported Screenshot Sizes

• iPhone 6.5″ (e.g., iPhone 14 Pro Max, 13 Pro Max): 1284 x 2778 px
• iPhone 5.5″ (e.g., iPhone 8 Plus, 7 Plus): 1242 x 2208 px
• iPad Pro 12.9″: 2048 x 2732 px
• iPad 10.2″: 1620 x 2160 px

Apple Store Screenshot Rules

• Minimum 2 screenshots, maximum 10 screenshots
• Must accurately represent the app’s interface
• No excessive marketing text or misleading visuals
• Format: PNG or JPEG

Google Play Store Screenshot Guidelines

Google Play Store screenshots demonstrate the app’s core features and must comply with Google’s content and design policies.

Supported Screenshot Sizes

• Minimum resolution: 1080 x 1920 px
• Allowed aspect ratios: 16:9, 9:16, 4:3, 3:4
• Recommended size: 1440 x 2560 px

Google Play Screenshot Rules

• Minimum 2 screenshots, maximum 8 screenshots
• Format: PNG or JPEG
• Avoid excessive text overlays
• Must represent actual app content (no misleading visuals)

Best Practices for App Store Screenshots

• ✅ Use high-resolution images to ensure clarity
• ✅ Highlight key features and user interface elements
• ✅ Add subtle branding without overpowering the visuals
• ✅ Ensure all screenshots comply with Apple and Google’s policies

Tools for Creating Screenshots

If you need to generate screenshots for the approval process:

• Register for a demo account on BrowserStack to capture screenshots from real devices.
• Use Previewed.app to design mockups in the correct dimensions.

Publishing Assistance

You may also submit a publish request through the BuddyBoss Publishing Service for help with the submission process.

Note: For DFY (Done For You) customers, screenshot creation is included as part of your project deliverables.

Troubleshooting & FAQs

Q: My screenshots were rejected by Apple or Google—what should I check?
A: Ensure your screenshots are high-resolution, represent real in-app content, and do not contain misleading or promotional-only visuals.

Q: Can I reuse the same screenshots for both Apple and Google Play?
A: Not always. Different device sizes and format guidelines mean you’ll likely need to create platform-specific versions.

Q: What tools can I use to simulate real device screenshots?
A: BrowserStack allows screenshot generation using live devices. Previewed.app helps you design professional app store mockups.