How to switch from a Public App to a Private App

Introduction

Controlling your app’s distribution by converting it to a private app ensures that only authorized organizations have access. With Apple Business Manager (ABM), you can securely restrict your app’s availability to your intended audience. This process involves enrolling in ABM, obtaining your organization details, creating a new build, updating your app’s distribution method, and finally resubmitting the app for review.

Enroll for ABM

1. Enroll in ABM or Apple Business Manager.
2. Once your enrollment is confirmed, securely record your registered Organization ID and Organization Name for later use.
   

Create a New Build

1. Create a new build of your app to incorporate the changes needed for private distribution.
2. Navigate to General > Pricing and Availability > App Distribution Methods.
3. Change the distribution method to Private.
4. Type in your registered Organization ID and Organization Name.
   • Click Save to confirm the updates.
     

Attach the New Build and Resubmit

1. Add the new build to your app’s submission package.
2. Resubmit your app for review, ensuring that it now complies with private app distribution requirements.
   

Troubleshooting and FAQs

Q: What should I do if my ABM enrollment is not confirmed?
A: Verify your enrollment status in your ABM account and contact Apple support if confirmation is delayed. Your private app conversion cannot proceed until your ABM account is active.

Q: How can I confirm that my app’s distribution is set to Private?
A: Check the App Distribution Methods section in App Store Connect. Ensure that the Private option is selected and your Organization ID and Name are correctly entered.

Q: What if I encounter errors when creating a new build?
A: Review your build configuration and ensure that all changes required for private distribution have been applied. Consult your development team if necessary.