Introduction
Apple’s App Store Guideline 2.3.3 – Performance > Accurate Metadata requires your App Store screenshots to accurately depict your app in use. If your 6.5-inch and 5.5-inch iPhone screenshots only show a splash screen, you’ll receive a rejection stating your screenshots “do not sufficiently show your app in use.” This means users can’t see your app’s core features or value from the listing.
How to Resolve It
To address this issue, update your App Store listing to include the following:
- Show core functionality in action: Replace splash-only images with screenshots that capture key workflows (e.g., navigating menus, completing tasks).
- Highlight main features: Ensure most images demonstrate your app’s primary functions rather than static or promotional graphics.
- Use correct device contexts: Take screenshots on the actual devices (6.5″ iPhone for the 6.5″ slot, 5.5″ iPhone for the 5.5″ slot) at the required resolution.
- Localize screenshots if needed: Provide localized versions for each supported language to reflect your app’s UI in every market.
Respond in App Store Connect
In the Resolution Center, reply with a note such as:
“We’ve updated our 6.5″ and 5.5″ screenshots to showcase key in-app functionality on those device sizes.”
Do I Need to Generate a New Build?
No. Updating screenshots is a metadata change only—no new binary upload is required.
Troubleshooting and FAQs
Q: How do I verify I’m using the correct device resolutions?
A: Capture screenshots directly on a physical device or via Xcode’s simulator configured for the required resolution (e.g., 1242×2688 for 6.5″).
Q: My localized screenshot still doesn’t pass review.
A: Ensure you capture screenshots in each locale on a device or simulator set to that language, then replace all non-localized images accordingly.
Q: Do I need screenshots for every supported device size?
A: You must supply screenshots for each size class you list. If you support additional screen sizes, upload those as well.
