Abbreviations for App Searches in the Apple App Store and Google Play Store

Introduction

This article explains whether users can search for apps using abbreviations in the Apple App Store and Google Play Store. It outlines the process for adding keywords for app discovery on iOS devices, while clarifying that on Google Play, users need to enter the full app name to locate your app effectively.

Apple App Store Abbreviations

Adding Keywords for App Search

1. In your App Store Connect account, navigate to your iOS app and select Prepare for Submission.
2. Scroll down to the Version Information tab to add or update keywords that will help users find your app.
3. These keywords, including possible abbreviations, improve app discoverability in search results.
4. For more detailed instructions, refer to the Apple App Store Publishing Checklist (Time Stamp: 5:43m).
   

Google Play Store Abbreviations

Search Limitations on Google Play

1. Unlike the Apple App Store, the Google Play Store does not support the use of abbreviations or keywords for app searches.
2. Users must type the full app name into the search bar to locate your app effectively.
3. Relying on abbreviated search terms will not yield accurate or complete search results on Google Play.

Troubleshooting and FAQs

Q: Can I improve app discoverability on the Apple App Store using abbreviations?
A: Yes, you can add keywords (including abbreviations) in your App Store Connect account under the Version Information tab to enhance discoverability.

Q: Why do abbreviations not work in the Google Play Store?
A: The Google Play Store search functionality requires the full app name for accurate results, so users must enter the complete name to find your app.